Members Only Area
Bookmark and Share
sidebar menu icon


TEXAS HIGH SCHOOL COACHES ASSOCIATION. The Texas High School Coaches Association was founded in 1929 by coaches Johnnie Pierce (Corsicana), Jesse Kellam (Lufkin), and Jimmie Kitts (Athens) and was originally known as the Texas High School Football Coaches Association. Although participation was minimal during the first several years, the association began to flourish in 1933, when Dana X. Bible, former Texas A&M coach, consented to lecture at the association's first annual coaching clinic. The purpose of the organization was to raise coaching standards and put the game of football on a more wholesome basis. In appreciation of this goal, the state's high schools responded by making coaches part of the teaching profession. By 1941 the association had so grown in importance, scope, and accomplishments that the word "football" was dropped from its title and all major sports were included. In 1942 it hired a paid executive secretary, and in 1949 a professional publicist was added to the staff. In 1956 the association opened a permanent office in the Perry Brooks Building in Austin and established the first full-time executive vice president to handle the business affairs of the association. An assistant executive vice president was established in 1967. In January 1975 the association moved to its own office building, and in November 1992 it relocated to a larger building near downtown Austin. In the early 1990s the membership was over 11,500, making it the largest such organization in the United States. The association uses its economic resources for insurance for those junior high school or high school athletes killed or injured in University Interscholastic League events and provides death benefits for deceased coaches. Since 1957 the association has published its own magazine, Texas Coach, which is provided to all of its members. The association also sponsors annual All-Star football and basketball games.

Harold V. Ratliff

Image Use Disclaimer

All copyrighted materials included within the Handbook of Texas Online are in accordance with Title 17 U.S.C. Section 107 related to Copyright and “Fair Use” for Non-Profit educational institutions, which permits the Texas State Historical Association (TSHA), to utilize copyrighted materials to further scholarship, education, and inform the public. The TSHA makes every effort to conform to the principles of fair use and to comply with copyright law.

For more information go to:

If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.


The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

Handbook of Texas Online, Harold V. Ratliff, "Texas High School Coaches Association," accessed October 28, 2016,

Uploaded on June 15, 2010. Published by the Texas State Historical Association.