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Laura Patricia Garza and Teresa Palomo Acosta
Charro Days
Photograph, People celebrating Charro Days. Image courtesy of the Texas Observer. Image available on the Internet and included in accordance with Title 17 U.S.C. Section 107.

CHARRO DAYS. Charro Days is an annual fiesta celebrated in the city of Brownsville, Texas, during the latter part of February. This festival commemorates the Mexican heritage of the area and bonds both Mexican and American sides of the Rio Grande. 

Regardless of the harsh period of economic crisis left by the Mexican Revolution and World War I, border cities such as Brownsville continued growing during the early decades of the twentieth century. In 1937, influenced by the Citrus Fiesta in Mission, Texas, and the opening of the port of Brownsville, Brownsville businessman Kenneth Faxon, known as the “father” of Charro Days, and selected members of the Pan American Round Table directed the local chamber of commerce to coordinate a committee to commemorate a fiesta and pre-Lenten festivity. The event was named Charro Days in honor of the charros, “dashing Mexican gentlemen cowboys.” The first Charro Days celebration was held on February 24–27, 1938. The fiesta consisted of three parades, dances, races (motor and sail boat), a bullfight, a rodeo, a concert by the Banda de Artillería from Mexico City, a grand ball, and a Noche Mexicana (held in Matamoros). Paramount News documented the first Charro Days celebration and released an approximately fifteen-minute colored motion picture that was shown throughout the Valley in spring 1938.

Traditional Charro Day Dress
Photograph, children wearing traditional Charro Day attire. The young lady facing forward can be seen wearing a china poblana dress and the young man can be seen wearing the charro suit. Image courtesy of Arthur Rothstein Photography, 1942, by the Library of Congress. Image available on the Internet and included in accordance with Title 17 U.S.C. Section 107.

To encourage the wearing of regional costumes of Mexico, a booklet of patterns for Charro Days was issued in 1949 and featured drawings of women’s and men’s traditional apparel from Michoacán, Oaxaca, Yucatán, and Chiapas, as well as other regions of the country. The china poblana dress and the charro suit are among the most popular costumes worn during Charro Days. During the early 1950s the international bridges across the Rio Grande were open for all to cross and partake in festivities.

Mr. Amigo Association Logo
Logo, Mr. Amigo Association. Image courtesy of The Brownsville Herald. Image available on the Internet and included in accordance with Title 17 U.S.C. Section 107.

The Mr. Amigo Association was created by members of the Brownsville Chamber of Commerce in the early 1960s to promote international relations between the United States and Mexico. A nominee for Mr. Amigo of the year has to be a role model for the Hispanic community by showing excellence in his/her personal and professional life, and also must be a Mexican citizen. Miguel Alemán, a former president of Mexico, became the first Mr. Amigo. Some personalities that have accepted the Mr. Amigo prize are: Mario Moreno/“Cantinflas” (comedian), Raúl Velasco (television personality), Armando Manzanero (composer and singer), Vicente Fernández (actor and singer), Juan Gabriel (composer and singer), Lola Beltrán (singer and the first female Mr. Amigo), Verónica Castro (actress and singer), Lucha Villa (singer and actress), Angélica María (actress and singer), Silvia Pinal (actress), and José Sulaimán (businessman) among others. 

In 1986 the Sombrero Festival was included to the list of main events during Charro Days to enrich the fiesta spirit throughout the city. This three-day event takes place in Washington Park located in historic downtown Brownsville and hosts different attractions, including the jalapeno eating contest, the grito contest, and the Charro bean cookoff. The Sombrero Festival presents Hispanic artists, live music, and food booths.

Then-Senator Obama at Sombrero Fest
Photograph, then-Senator Barack Obama had an impromptu stop at Sombrero Fest in 2008. Image courtesy of The Brownsville Herald. Image available on the Internet and included in accordance with Title 17 U.S.C. Section 107.

The Charro Days festival begins with the traditional Mexican grito (celebratory cry) at the Gateway International Bridge and with an exchange of words and gifts by the mayors of both cities. Since the earliest Charro Days fiesta, the celebrations have included as many as four parades complete with floats, a rodeo, mariachi and marimba concerts, and ballet folklorico performances by school students. Two principal street dances—the Noche Mexicana and the Baile del Sol—are both held in the city of Brownsville. A Charro Days Fiesta organization oversees the extensive program. In the 2010s the celebration spanned a week or more of various events.


Charro Days Fiesta (http://www.charrodaysfiesta.com/), accessed December 8, 2015. Anthony Knopp, Manuel Medrano, Priscilla Rodriguez, and the Brownsville Historical Association, Images of America: Charro Days in Brownsville (Charleston, South Carolina: Arcadia Publishers, 2009). Erika Rendón-Ramos, “Through the Eyes of Charro Days: Borderlands, Celebrations, and the Twin-Cities of Brownsville, Texas & Matamoros, Tamaulipas,” The Journal of South Texas 29 (Fall 2015). Sombrero Festival (http://www.sombrerofestival.com/), accessed December 8, 2015. Robert B. Vezzetti and Ruby A. Wooldridge, Brownsville: A Pictorial History (Virginia Beach, Virginia: Donning, 1982). With Furbelos and Buttons and Bows: Make Your Costume Now for Charro Days Fiesta (Brownsville, Texas: Brownsville Herald and the Printcraft Shop, 1949).

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The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

Handbook of Texas Online, Laura Patricia Garza and Teresa Palomo Acosta, "CHARRO DAYS," accessed July 10, 2020, http://www.tshaonline.org/handbook/online/articles/lkc02.

Uploaded on June 12, 2010. Modified on July 10, 2017. Published by the Texas State Historical Association.
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