While our physical offices are closed until further notice in accordance with Austin's COVID-19 "stay home-work safe" order, the Handbook of Texas will remain available at no-cost for you, your fellow history enthusiasts, and all Texas students currently mandated to study from home. If you have the capacity to help us maintain our online Texas history resources during these uncertain times, please consider making a 100% tax-deductible contribution today. Thank you for your support of TSHA and Texas history. Donate Today »


Natalie Ornish
Sam Bloom
Photograph, Portrait of Sam Bloom. Image available on the Internet and included in accordance with Title 17 U.S.C. Section 107.

BLOOM, SAM R. (1904–1983). Sam R. Bloom, advertising executive, was born on January 28, 1904, in Clarksville, Red River County, Texas. His father, a merchant who had immigrated from Germany, had married Fannie Solomon, a native of Fort Worth, and Sam grew up in Fort Worth, where he attended high school. At age seventeen he became a traveling salesman for Marshall Field and Company, Montgomery Ward, and several wholesale companies. He subsequently became an advertising solicitor for the Fort Worth Record (later the Fort Worth Star-Telegram) and several Scripps-Howard and Hearst newspapers in El Paso and San Antonio; then in 1924 he took a position at the Dallas Times Herald. He rose in 1941 to the position of advertising director there. He was with the Herald almost thirty years and served on the board of directors of the Herald and its radio and television properties.

When he started his own firm around 1952, Zale Jewelry was one of his primary accounts. He named his new company Sam Bloom Advertising. In 1961 President John F. Kennedy summoned Bloom to Washington to serve with the White House Conference on Equal Employment and the National Advisory Committee on Desegregation. When he returned to Dallas, Bloom called on merchant Stanley Marcus and others to help begin the integration process (see CIVIL-RIGHTS MOVEMENT) and also produced a film, Dallas at the Crossroads, which was shown all over the South by the Dallas Citizens Council. In these efforts Bloom worked closely with C. A. Tatum, Jr., Robert B. Cullum, Jim Chambers, and John Stemmons. Bloom married Evelyn Goldstein of Fort Worth; the couple had two children. He was an active civic leader and was twice president of Temple Emanu-El. His service as president included the era when the majestic temple on Hillcrest in Dallas was built. The Dallas Advertising League named him Ad Man of the Year in 1972 and presented him with the Bill Kerss Award in 1981 for his service to the community. When Sam Bloom died on July 17, 1983, his son Robert assumed the agency's presidency. At the time, Bloom Advertising had billings of $150 million and 350 employees. Bloom was posthumously named to the Advertising Hall of Fame in New York in December 1990.


Natalie Ornish, Pioneer Jewish Texans (Dallas: Texas Heritage, 1989). Vertical Files, Dolph Briscoe Center for American History, University of Texas at Austin.

Image Use Disclaimer

All copyrighted materials included within the Handbook of Texas Online are in accordance with Title 17 U.S.C. Section 107 related to Copyright and “Fair Use” for Non-Profit educational institutions, which permits the Texas State Historical Association (TSHA), to utilize copyrighted materials to further scholarship, education, and inform the public. The TSHA makes every effort to conform to the principles of fair use and to comply with copyright law.

For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml

If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.


The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

Handbook of Texas Online, Natalie Ornish, "BLOOM, SAM R.," accessed August 06, 2020, http://www.tshaonline.org/handbook/online/articles/fblvh.

Uploaded on June 12, 2010. Modified on April 22, 2019. Published by the Texas State Historical Association.
visit the mytsha forums to participate

View these posts and more when you register your free MyTSHA account.

Call for Papers: Texas Center for Working-Class Studies Events, Symposia, and Workshops
Hi all! You may be interested in this call for papers I received from the Texas Center for Working-Class Studies at Collin College...

Katy Jennings' Ride Scholarly Research Request
I'm doing research on Catherine Jennings Lockwood, specifically the incident known as "Katy Jennings' Ride." Her father was Gordon C. Jennings, the oldest man to die at the Alamo...

Texas Constitution of 1836 Co-Author- Elisha Pease? Ask a Historian
The TSHA profile of Elisha Marshall Pease states that he wrote part of the Texas Constitution although he was only a 24 year-old assistant secretary (not elected). I cannot find any other mention of this authorship work by Pease in other credible research about the credited Constution authors...