While our physical offices are closed until further notice in accordance with Austin's COVID-19 "stay home-work safe" order, the Handbook of Texas will remain available at no-cost for you, your fellow history enthusiasts, and all Texas students currently mandated to study from home. If you have the capacity to help us maintain our online Texas history resources during these uncertain times, please consider making a 100% tax-deductible contribution today. Thank you for your support of TSHA and Texas history. Donate Today »


Diana J. Kleiner
William J. Keeler, Jr., at the Texas Farm and Ranch Publishing Company printing press.
William J. Keeler, Jr., printer for the Texas Farm and Ranch Publishing Company from approximately 1933 through 1953, at work at his printing press. Courtesy William G. Keeler.

FARM AND RANCH. Farm and Ranch, an agricultural journal, was first published by Franklin Pierce Holland in Austin in 1883. The paper, originally known as Texas Farm and Ranch, failed to profit in its early years of operation, and in 1885 Holland moved the magazine to Dallas at the encouragement of local businessmen, convinced that agriculture would eventually surpass livestock raising in the region. The journal's circulation increased, and in 1899 its title was shortened to Farm and Ranch. It was issued in Upper South, Lower South, and Southwestern editions and appeared either weekly or monthly. John H. Connell became editor in 1902, when the paper moved to a new building. Holland promoted agriculture and improvements in the quality of farmers' lives, including experimental farms in Ellis County and near Corpus Christi. He also sponsored farmers' institutes in Texas, Louisiana, and Oklahoma, which were the forerunners of the Texas Agricultural Extension Service, and agricultural clubs for Texas farm children before the founding of 4-H Clubs. Holland organized the Texas Swine Growers Association in 1891 and the Texas Corn Growers Association in 1906, lobbied in support of legislation in the farmers' interest, and championed the cause of education for farmers. In 1949 Farm and Ranch absorbed the Southern Agriculturist and continued its volume numbering as Farm and Ranch with Southern Agriculturist. Its last issue was published in November 1963.


Tom Mann, "A Record of Forty Years of Progress," Farm and Ranch, February 5, 1921. National Cyclopaedia of American Biography, Vol. 33.

Image Use Disclaimer

All copyrighted materials included within the Handbook of Texas Online are in accordance with Title 17 U.S.C. Section 107 related to Copyright and “Fair Use” for Non-Profit educational institutions, which permits the Texas State Historical Association (TSHA), to utilize copyrighted materials to further scholarship, education, and inform the public. The TSHA makes every effort to conform to the principles of fair use and to comply with copyright law.

For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml

If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.


The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

Handbook of Texas Online, Diana J. Kleiner, "FARM AND RANCH," accessed May 26, 2020, http://www.tshaonline.org/handbook/online/articles/eefap.

Uploaded on June 12, 2010. Modified on December 11, 2016. Published by the Texas State Historical Association.
visit the mytsha forums to participate

View these posts and more when you register your free MyTSHA account.

Call for Papers: Texas Center for Working-Class Studies Events, Symposia, and Workshops
Hi all! You may be interested in this call for papers I received from the Texas Center for Working-Class Studies at Collin College...

Katy Jennings' Ride Scholarly Research Request
I'm doing research on Catherine Jennings Lockwood, specifically the incident known as "Katy Jennings' Ride." Her father was Gordon C. Jennings, the oldest man to die at the Alamo...

Texas Constitution of 1836 Co-Author- Elisha Pease? Ask a Historian
The TSHA profile of Elisha Marshall Pease states that he wrote part of the Texas Constitution although he was only a 24 year-old assistant secretary (not elected). I cannot find any other mention of this authorship work by Pease in other credible research about the credited Constution authors...