Natalie Ornish
Ad for Linz Brothers
Newspaper ad for Linz Brothers. Image available on the Internet and included in accordance with Title 17 U.S.C. Section 107.

LINZ BROTHERS. Linz Brothers, a jewelry firm, grew from the efforts of five brothers. Joseph and Elias Linz of St. Louis opened the firm of Joseph Linz and Brother in Denison in October 1877. Joseph had followed the railroad to Denison in the 1870s, when he worked as a watchmaker and repaired watches for the conductors on the Missouri, Kansas and Texas Railroad. Simon, the second oldest Linz brother, joined the Denison store, and two years later they moved to Sherman. In 1882 Ben Linz joined the firm. When Elias died in 1883, his interest in the partnership was taken by Simon. In 1884 Albert Linz joined the firm and in 1890 became a partner. Ben became a partner in 1897. In 1891 the firm moved to Dallas, taking quarters in the old Thomas Building in the 1300 block of Main Street. Then in 1895 it moved to the Cockrell Building, and in 1899 to the seven-story Linz Building. Joseph and Simon directed operations in the retail unit, Ben managed the wholesale department, and Albert pioneered a traveling sales division that did quite well during the Great Depression.

Joseph Linz retired in 1907, and the firm's name was changed to Linz Brothers. The partnership was incorporated in 1922. Simon became president and in 1924 established the Linz Award, given annually to the Dallas County citizen whose efforts during the year "bestowed the greatest benefits to the Dallas community." While president of Linz, Simon also established the Linz Pin, given annually to every high school student in Dallas with a grade average of ninety or above. Simon Linz married Beccie Epstein of St. Louis, Missouri, in 1889. They had two children: Clifton Meier Linz, who later became president of Linz Jewelers; and Bernice, who married Asher M. Kahn of Gainesville, Texas, who also later became president of Linz Jewelers. The Gordon brothers of Houston (see GORDON JEWELRY) purchased Linz Brothers in the 1980s. Gordon's in turn was purchased by Zale Jewelry in 1989. In the early 1990s four stores were operating in Dallas under the Linz Brothers logo.


Dallas Morning News, August 28, October 1, 1935. Natalie Ornish, Pioneer Jewish Texans (Dallas: Texas Heritage, 1989).

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The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

Handbook of Texas Online, Natalie Ornish, "LINZ BROTHERS," accessed January 22, 2020,

Uploaded on June 15, 2010. Modified on November 25, 2019. Published by the Texas State Historical Association.
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